GEO, or Generative Engine Optimisation, is the practice of getting your brand named inside AI-generated answers, on ChatGPT, Google’s AI Overviews, Perplexity and Gemini.

A good ROAS is usually between 3 and 5 for most e-commerce brands. But the honest answer is that “good” depends on your margin, not on a benchmark.

Social media matters to a business because it is where reach, reputation and customer relationships now happen at the same time.

Paid social advertising is no longer a supplement to organic posting, it is the main way a business reaches people on social platforms.

SEO is the practice of making a website easier for search engines to understand and easier for people to use, so it ranks higher in unpaid search results.

Your target audience is the group of people most likely to buy what you sell, described precisely enough that you can write an ad to them.