Your margin decides the ROAS you need, not an industry benchmark. Work out the return on ad spend below which every sale loses money, then check whether a campaign clears it.
Break-even
Check a campaign
Use the average order, not your best one. Everything here is what a single order costs you before you have spent anything on advertising it.
The two that people forget
Leave at 0 for pure break-even. Put 15 in and you get the ROAS that leaves 15% of revenue as profit after the ads.
Break-even ROAS
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Max cost per order
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Calculate it on the Break-even tab first, or enter one you already know.
Actual ROAS
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Break-even ROAS
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