Most pricing goes wrong in the same place: the cost of the product is counted, and everything it takes to actually sell the product is not. Put the real numbers in and you get the lowest price that still leaves you a business.
Simple
Advanced
Everything it costs you to make or source one unit.
Minimum viable price
—
This is a quick floor at cost × 2.5. It is not your price — it’s the line below which you’re paying for the privilege of making a sale. Use Advanced to account for fees, acquisition cost and margin.
The cost of acquiring a customer is a cost of the product, the same as packaging.
Minimum viable price
—